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Pico Cabañas

The extra virgin olive oil from Sociedad Cooperativa Andaluza Bética Aceitera is an authentic natural product without any addition or chemical intervention, a true olive juice that in the case of our oils has an acidity below 0.19º (much lower than the limit). established that it is 0.30º)

Pico Cabañas is a brand that emerged in 2001 and under it they produce, package and market the extra virgin olive oils of the Royal and Picual varieties in the most appropriate formats in line with market trends. The brand's name is that of the second highest peak in the Sierra de Cazorla.

In the 60th campaign of the Sociedad Cooperativa Andaluza Bética Aceitera they produced for the first time, an extra virgin olive oil from advanced harvest, known as "green oil", with the name Primus, (a term that comes from Latin and means: first, initial , eminent, main, distinguished, notorious).

Primus is marketed in the Royal and Picual varieties with the Bordolio container that houses the new beak-shaped label that makes a visual reference to the brand name, achieving differentiation in the sales shelves.

The entire brand image will use the peak -in the labels- as a visual reference that reinforces the semantics of the brand name.

The new packaging aims to distinguish one of the best olive juices in the world.

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